every design is like a bespoke playhouse, designed with originality and attention.
each design tells a story, designed with care and creativity to make a lasting impression. i enjoy doing projects that work towards the elevation of the brand and to create a unique and innovative asset. i mainly focus on illustration for both commercial and artistic centered projects.
what i learned while playing around
illustration
brand design
content creation
marketing design
concepting
company values reimagined
for their values, the company needed a redesign of their visuals. i used existing brand elements to construct impactful and illustrative visuals that now form part of their main brand.
branded swag
the initial brief was to create a "surfer style" t-shirt for the annual t-shirt design, and when the design was finalised, it was decided to use it for multiple swag merchandise and to also create a wall-decal with it. also featured is the previous annual t-shirt which I also designed, in a "the matrix" style.
a sticky touch to event merch
with a limited budget and little time, our brand needed some quick branded assets to show their presence at a seller's event. these stickers were produced and scattered around the events hall. upon return, everyone came to tell me which one was their favourite, and the stickers are now a permanent feature on the teams' computers and phones around the office.
doodle the atmosphere
to elevate this fun, quirky brand, we created a world of doodles to capture the small moments. featured here are snippets from the product catalog, which featured doodles on certain pages, and a event presentation where doodles paved the way for customers to experience the brand on a different level.
proudly south african on social media and beyond
with a company that loves local as much as iridium did, it was important to celebrate all the little and big moments with our clients. every year we would design bespoke social media posts for each public and religious holiday, and themed months to show our appreciation for our local clients and celebrate with them. sometimes it was in the form of static posts, sometimes it came in the forms of challenges with the team, funny anecdotes or whole campaigns to show the true nature of what it means to us.